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Don't leave 2026 to chance: Read The State of Ecommerce Report and find out what's next.

Margins are tighter and consumer expectations are higher.

And the gap between what you deliver and what shoppers expect keeps growing.

It’s not about implementing each shiny new tool. It’s mastering the fundamentals that drive results.

The State of Ecommerce report is your roadmap to turn pressure into progress.

Access the full report now

Built with contributions from 20+ industry experts:

What's in the paper?

The State of Ecommerce report provides you with practical advice on mastering your business strategy, including:

 

  • What your customers really think; 2,000+ consumers surveyed
  • Strategically significant insights from 200+ ecommerce decision makers
  • The lowdown on trends shaping the market
  • How to actually use AI
  • Future predictions of the industry

 

The outcomes?

 

  • Profitable growth by protecting your margins
  • Converting first-time shoppers into repeat buyers
  • Getting ahead of evolving consumer demands
  • Your margins are strong and your growth is sustainable
"This report looks beyond surface-level trends. It combines insights from leading ecommerce brands, retailers, and most importantly consumers themselves. To highlight what's working, where the gaps are, and what problems need solving."
- Yasamine Beheshti, Head of Ecommerce @ Batra Group
The State of Ecommerce
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