WEBSITE DESIGN - WEBSITE BUILD

FreshGround Coffee

Both the Wordpress and the Shopify rebuilds are generating a much-improved conversion rate and the client and their sales team now have all of the tools to effectively pitch for new business.

Where they were

FreshGround coffee company has many different offerings to its clients: from selling a wide variety of coffee machines into corporates across the UK to providing the bags of beans and all of the accessories and add-ons that go with the perfect cup of coffee. The old Wordpress and Shopify sites were getting dated and the team, while working with our fellow Norwich agency Fountain Partnership, wanted to focus on improving the conversion rate of website visitors.

What we did

Together with the Fountain team and the wonderful Norwich design agency The Armoury, we set to work on bringing the client’s new website dream to reality. A much-improved design and user experience was delivered alongside a strategic split-testing strategy for ongoing conversion rate optimisation purposes. The site, developed on Wordpress with Shopify e-commerce functionality, was built in a matter of weeks as the client needed a swift turnaround to deliver something that the whole business could be proud of. The client was given full training on both web platforms to ensure they were able to make changes quickly and easily and now we have an on-going commercial relationship with FreshGround to ensure they remain at the very forefront digitally within their industry.

Where they are now

FreshGround continues to go from strength to strength. While Covid-19 impacted the sale of office-based coffee machines initially, the retail offering then began to pick up to counter this. Both the Wordpress and the Shopify rebuilds are generating a much-improved conversion rate and the client and their sales team now have all of the tools to effectively pitch for new business as they begin on their journey to make FreshGround one of the biggest providers of office-based coffee machines in the UK.

|

Want to receive Quickfire insights and tips?

Ecommerce

Ready to start selling online? We specialise in building
e-commerce stores that convert for our clients across the world.

Wordpress

Website needing a refresh? Find out more about our goals focused approach for building websites that convert.

Custom

The web is changing and fast. Maximise efficiency, scalability and profitability with a totally bespoke solution.

Download From Search To Sale