Gina Bacconi
High Fashion Meets High Performance: Gina Bacconi’s 73% AOV Leap
About the client:
Gina Bacconi is a fashion brand appealing to women aged 35-65. Specialising in timeless occasion wear, mother of the bridge and easy everyday casuals and loungewear. For many years it has focused on more formal wear for women and has a reputation for high quality items.
6%
Conversion Rate Improvement
73%
Average Order Value Increase
Their need.
- Migrating from Magento to Shopify
- Improve the UX and upsell capability throughout the user journey
- Improve discounting abilities and flexibility moving forwards for promotions
Their challenges.
- Noticeable user base decline
- Increase sales via the website rather than third party retailers
- Limitations to the types of discounting
- Promotions and personalised campaign landing pages causing hurdles
Our response.
- Introduced tabbed carousels for ‘Bestsellers’, ‘New In’, and ‘Recently Viewed’
- Blink assisted the migration to ensure no drop -off in SEO ranking
- Cart drawer ‘You May also Like’ upsell module
- Global-E managing orders to Europe
- Best of sale carousel
And was the client happy?
“We had the pleasure of working with Nathan at Quickfire on our migration from Magento to Shopify, and the results have been outstanding. From the start, they understood our challenges: declining user engagement, limitations with discounting, and the need to drive more direct website sales.
Their strategic approach made all the difference. They implemented intuitive UX improvements, including carousels for bestsellers and new arrivals, a seamless cart upsell module, and an improved discounting system for flexible promotions. Most impressively, they ensured a smooth migration with no SEO drop-off, which was a huge concern for us.
The results speak for themselves: a 6% increase in conversion rate and a 73% boost in average order value! Their expertise and attention to detail have transformed our online store into a high-performing sales channel. If you’re looking for a web development team that delivers real impact, we highly recommend Nathan and the whole Quickfire team. We cannot thank you enough!”
