Kinetec Case Study
From fragmented to unified: Kinetec’s Shopify Plus migration
Kinetec (MedFac UK Ltd) is a medical recovery and rehabilitation business with offices across the UK, France and the US. As part of the MedFac Group, Kinetec supplies equipment through direct purchase, rental and B2B channels, with a focus on making access to specialist healthcare equipment simpler and more efficient.
Their need.
- Migrate 3 stores (UK, France, US) from WooCommerce to Shopify
- Create intuitive journeys for product purchases, equipment rentals and B2B sales.
- Bring MedFac’s sub-brands and product portfolio together under one cohesive digital experience.
- Give internal teams greater control over content, pages and merchandising without developer support
- Upgrading their rental system for a smoother, user friendly process
Their challenges.
- Slow performance, instability and plugin dependency were making everyday updates increasingly difficult
- Complex navigation and checkout journeys were causing customer abandonment
- Their websites did not reflect how they’d evolved as a business and were holding them back.
Our response.
- We migrated the business to Shopify Plus, bringing their 3 stores on a shared theme and design system starting with the UK.
- Built a custom rental experience that allows customers to auto-renew equipment, manage payments and ultimately purchase the unit without needing to contact Kinetec.
- Created streamlined experiences for rental, consumer and B2B customers across each market.
- Created a flexible frontend foundation to deliver consistency, speed and a modern UX across all markets.
- Prioritised stability, speed, core commercial journeys and ease of management to create a strong foundation for future growth.
- Produced a slicker, user-friendly design.
