WEBSITE DESIGN - WEBSITE BUILD - RE-PLATFORM

Morston Hall

A stunning new website which illustrates the beauty and elegance of the hotel and restaurant, providing the luxury feel required. The option to purchase gift vouchers is neatly signposted, contained within a strong mobile user experience.

Where they were

With the number of website visitors using smartphones increasing, the 17th century country house hotel, Morston Hall, needed to cater for this change in online behaviour. A new mobile-responsive website had to provide a friendly smartphone user experience while also showcasing the stunning, boutique nature of the hotel and its Michelin-starred restaurant. The new platform also required an e-commerce element to allow people to purchase gift vouchers and chef Galton Blackiston’s Hook Line Sinker book.

What we did

While we undertook a platform migration, we opted to build a bespoke content management system in order to provide the very specific functionality required by the business. The site was completely redesigned and restructured, using a mobile-first approach and with conversion points simple to find and complete. We ensured the gift voucher purchasing journey was clear and simple to avoid any unnecessary barriers which could impact conversion.

Where they are now

A stunning new website which illustrates the beauty and elegance of the hotel and restaurant, providing the luxury feel required. The option to purchase gift vouchers is neatly signposted, contained within a strong mobile user experience.

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