Mous
New Shopify Build Drives 17% Conversion Spike for Mous
Mous is an electronics accessories brand dedicated to providing protective phone cases, screen protectors, backpacks, charging solutions, mounts, and other essential accessories to various devices.
Their need.
- Redesign and rebuild of their existing Shopify site
- Build a strong connection between the brand and the online store
- Utilise Shopify’s native 2.0 page editing capabilities
Their challenges.
- Experiencing low site speed and performance
- There is a disconnect between the brand offline and its perception and online positioning
Our response.
- Rebuilt the website on Shopify 2.0 with the latest functionality including newly released Checkouts Blocks
- 4 Expansion Stores including UK, US, EU and ROW rolled out asynchronously within 6 weeks
- Ability to compare different products and simplify decision-making by recommending the best option for customers.
- Using all brand and product content pieces to bridge the gap and improve storytelling / brand tone of voice to be clearly shared.
- Particular focus on the PDP redesign
- Product restructure to help improve bundling
