New Anglia LEP
Platform migration and complete redesign, resulting in a 110% increase in conversion.
Project Overview
After completing a joint project with Norfolk & Suffolk Unlimited (NSU) we were called back into help with the New Anglia Local Enterprise Partnership’s new website. The old website was overly complicated, the user journey unclear and the website needed a refresh to help reflect the huge strides that the LEP has made in recent years. The LEP supports businesses across the region in a number of different ways and one of the main objectives was to clearly signpost these different solutions so that a wide variety of customers could easily find what they are looking for.
What Quickfire did
We conducted a series of thorough discovery sessions to obtain a deep understanding of the LEP, their wider business goals and what success would look like. After completing these workshops and formalising a spec we then mapped out the system architecture, carefully highlighting key areas of the site and defining how we would give these sections the emphasis they required. The site was wireframed and designed before being created within the Wordpress framework. Using a modular page builder like Elementor we were able to give the client an easy to maintain and updated website that properly reflected the proposition on offer.
Where they are now
The LEP is now perfectly placed to fulfil its potential and to help thousands of SMEs across East Anglia. The website is clean, modern and easy to navigate. The website adheres to the latest accessibility guidelines as well as subtly shouting about all the amazing work the partnership does across the number of sectors they support. A happy client that can now carry on doing their bit to help our region thrive.
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“I love being part of the team at Quickfire, it’s fun, rewarding and exciting”
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