Wild Beer Co

Shopify migration from custom platform

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Project Overview

The innovative Wild Beer Co had started to experience online growth and felt restricted and unable to innovate on their custom-built platform.

They wanted to move to Shopify in order to be set up with the foundations to grow their e-commerce arm. Moving to a stable platform which integrated with multiple applications was crucial to enable Wild Beer Co to provide their customers with a much better online shopping experience.

The business wanted to improve the overall user experience of their website and the design whilst also implementing new features such as subscriptions, a loyalty program and product reviews.

Why Quickfire were chosen

Wild Beer Co’s Head of E-commerce, Zoe Malone, picks up the story:

“After having several pitches with some great agencies it felt like a really hard decision to make especially with a limited budget.

“The conversation with Quickfire actually happened really late when I was in final pitching stages with other agencies. However, after a conversation with Nathan on the phone it just felt like the right agency to work with.

“Nathan gave me lots of confidence and reassurance and was very knowledgeable about technology.”

What impressed you about Quickfire?

Zoe continues:

“They are really approachable and will make sure they are available to support and help you through multiple communication methods.

“Chris, our PM, was amazing and it was her first project with Quickfire, she was as passionate about the project as we were and really felt like an extended part of the team! Dan, our lead developer, was also amazing, a dev wizard!

“Nathan had to step away from the project after the initial introductions, however has always been available to help with any questions or support.”

Results

After just a couple of days trading, Zoe concludes:

“It’s only been a couple of weeks since we went live, however we are already starting to see strong uplifts in conversion and AOV. Our customers have provided some really positive feedback and it’s interesting to see the shift in customers’ shopping behaviours. Our build your own bundle is now the most popular way to shop with orders increasing by a huge 292% with 25% being a recurring subscription.

“I am super excited to see how our performance changes and then continue to build our B2B website with Quickfire. Hopefully this will be an ongoing relationship to drive the success of Wild Beer.”

Have a look round the Wild Beer Co store: wildbeerco.com

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