With support from our fantastic friends at Climbing Trees, we’ve broken down what we feel are some of the most important elements of two of the key digital marketing principles: acquisition and conversion. That’s getting traffic to your website and then turning that traffic into the pounds, shillings and pence that will grow your business.
In From Search to Sale, you’ll learn all you need to know about setting up your Google Ads for success, how and where to run remarketing campaigns and how to set up and get the most from your social media advertising, along with how to create the most powerful product pages, why you should be building campaign landing pages and what to do with those pesky cart abandoners.
- Paid Search Text Ads
- Google Shopping
- Google Tag Manager
- Product Feeds
- Display and Remarketing
- Facebook & Instagram Ads
- Twitter Ads
- Pinterest, Snapchat and TikTok Ads
- Product and category pages
- Social proof/reviews
- Upselling and cross-selling
- Discounts and bundles
- Campaign landing pages
- Checkout page
- Cart abandonment targeting
How to create a winning website formula…
Not quite ready to immerse yourself in the white paper?
Get a flavour for the tasty nuggets it has to offer by watching our very own Nathan Lomax share his advice on how e-commerce brands should look at prioritising changes to their website in order to make those crucial incremental gains which drive success.