Attracting customers back into your physical stores is as challenging as it has ever been. The pandemic has altered our behaviour beyond what anyone could have imagined. High streets are undoubtedly quieter and the shift to e-commerce has taken hold thanks to its convenience.
But the online world has something else to offer other than straightforward transactions.
That is to drive customers to your shop.
Creating a seamless experience for those customers is integral to their expectations. Nearly 90% of product searches now begin online so customers expect to find the information they’re looking for on your website.
Download our guide to find out how you should be adjusting your online advertising and what information your website needs to provide to not only give customers peace of mind when visiting you in-store but how to ensure they don’t make a wasted trip.