Apollo Pac
Shopify Migration for Apollo Pac: Transforming B2B Ecommerce
Founded over 30 years ago, Apollo Pac (Swiss Pack) is an international flexible packaging specialist supplying stock pouches and custom-printed packaging to SMEs and mid-market brands across Europe. The business offers immediate-dispatch stock products alongside custom-printed packaging with a focus on sustainable materials and low minimum order quantities.
Their need.
- Migrate from Oscar/Django to Shopify
- Prepare for rebrand from Swiss Pack to Apollo Pac
- Automate low-value, time-intensive transactions
- Streamline journeys for both Stocked Products and Custom Packaging
- Support 4 localised markets (UK, France, Italy, Spain)
Their challenges.
- Lacked automated lead qualification and failed to convert online traffic into an active growth channel.
- Managing multiple regional domains created operational inefficiencies, duplicate administrative overhead, and diluted SEO authority.
- Packaging variations involve complex combinations of size, materials, zipper types, degassing valves, tear notches, and finish options – which made simple ecommerce presentation difficult.
Our response.
- Migrated the brand to Shopify Advanced, on our bespoke theme, and built around 3 clear customer funnels: Unprinted Stock Products, Custom Pouch Configurator, and Custom & Bespoke Solutions
- Built a specialised hybrid PDP/form configurator allowing customers to select materials, sizes, and finishes with quantity-based discount tables, direct artwork upload capabilities, and pre-filled inquiry options.
- Resolved multi-currency quantity tier limitations by storing tier data in custom product metafields, ensuring accuracy across international markets.
- Used Shopify Markets and native translation tools with localised folders, IP-based auto-redirection, and custom VAT/duty rules handled via DHL.
