Floral Street
Redesigning the Art of Selling Fragrance
Floral Street was founded 7 years ago by Michelle who is passionate about creating “cult” brands and has done it successfully before. Floral Street is a self funded British fragrance brand with a vision to be the most loved fragrance brand in the UK.
Their need.
- Educate the customer about the product online
- Upsells, bundling, and other retail focused functionality should feel seamless and not forced
- Introduce customers to the specific scents and other collections available based on their wants and needs
- Increase in returning customer rate
Their challenges.
- Fragrance is hard to sell online, you can’t smell it through a screen. Floral Street needed to bring their scents to life by educating customers and finding an easier way for customers to access finding them in stores or navigate to their favourite scents online.
Our response.
- Try First, Buy Later – Purchase a 100/150ml scent and receive a sample; upsell additional samples.
- Combined gift with purchase plus and upsell features above the fold to drive AOV
- Dynamic navigation – Simplified menus and tabbed carousels for seamless user journey
- Collection Specific PDPs – Each scent has its own colour palette and mood-board for instant vibe recognition
- Created a single store and introduced the US as a market. Customer management of stores improved
- Retail Presence – Stockist showcase for all physical retail stores
- Sustainable Storytelling – USPs like degradable ingredients and recyclable packaging clearly highlighted across the site.
- Design – Expresses the brand feel and quality. Showcasing the high-end product
- Add order notes, customisable as you go through checkout
- Bundle picker / pick’n’mix – Reskinned to match the site’s high-end aesthetic.
