Forthglade, a rapidly growing brand in the pet food industry, experiencing double-digit growth, needed to enhance its Shopify store. Following the release of Shopify 2.0, the company aimed to future proof its digital presence.
After deeming in-house development too costly, Forthglade reached out to Quickfire with their brief of a fast website turnaround as the business continued its exponential growth.
Sarah Clough, Head of Digital & Customer Experience at Forthglade, says: “Quickfire came highly recommended through our previous investment partner and within our network. When we reached out with our demanding brief, Nathan was quick to jump on a call and talk about the details of what that would involve as part of the onboarding process.”
Forthglade was already on Shopify 1.0, so the project build was to upgrade their current website to Shopify 2.0, with many additional improvements. With the brand’s focus on launching new products and ranges, it was important to improve the subscription offering and drive up the customer retention rate.
Additionally, there was an ambition for a custom tool to support customers with finding the correct feeding amounts for their dogs. Adopting a subscription-first model, refreshing its overall look and feel. The content was revamped across the site, enhancing user experience and making it more accessible for consumers.
The website has delivered significant increases across the board of key metrics – with conversion rate improving by 75% year-on-year, average order value increasing by 24%, orders up by 15%, and total sales up by an impressive 42%.
Sarah adds “Quickfire delivered a fully functioning transactional and brand focused website with a tailored subscription offering in 18 weeks, start to finish.”
We love working with Forthglade, and Sarah adds: “We would wholeheartedly recommend Quickfire Digital to support any business with their Shopify goals. We are looking forward to having an on-going relationship with their retainer team now we have the correct foundations in place.”
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