WordPress
Your website is arguably your most important digital asset. It’s often one of the first points of contact a potential customer has with your brand. It’s therefore vital that your proposition is clearly and accurately showcased and the user journey is easy and frictionless. It should be simple for your customers to take the “next step” in your sales journey. That’s all well and good…. BUT before any of that you will need to choose which CMS (Content Management System) is right for you.
WordPress is one of the most commonly used open-source platforms with more than a third of the world’s websites using it. Flexibility, ease of maintenance, scalability and the on-going support available are all contributing factors to the platform’s significant growth.
Our friends over at W3 techs help to showcase the incredible popularity of the WordPress platform.
So what makes WordPress so good
The core framework for WordPress is FREE.
The core system works alongside third-party applications or code extensions called plugins. Recent figures show almost 1.5 billion plugin downloads to date.
Some of these plugins cost money and some of these plugins are free. More than 50,000 of the plugins in the market place are currently free and available to you to enhance your website.
WordPress is written in PHP with a MYSQL database. 8/10 of the top websites in the world are all written with PHP.
All support is free and there is a great WordPress community out there to help!
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Quickfire Thoughts
Everything we do here at Quickfire is about starting with a goal in mind and working backwards. WordPress web development is perfect if you are looking to build a brochure style site or a platform to generate leads. If you are looking for e-commerce capability WordPress works seamlessly with an extension called Woocommerce which gives you the ability to sell products (both physical and virtual) online.
WordPress is one of the platforms we often advocate to our clients. If you are looking for a CMS that can grow as your business grows while remaining easy to edit and manage yourselves in house then look no further.
