Phaidon
Phaidon: A Unified Global Experience Built for Scale
Founded in 1923 in Vienna, Phaidon has evolved from a local bookstore into a global powerhouse in the world of publishing. Renowned for its beautifully crafted books on art, architecture, design, fashion, photography, and gastronomy, Phaidon continues to shape conversations in the creative world.
Today, the brand operates under a unified portfolio of three distinct imprints; Phaidon, Artspace, and Monacelli.
Their need.
- Platform migration
- Slick transition from custom front and back end systems to a seamless single system
- Due to the project type and need for a high-end look and feel to align with the product
Our response.
- Redefined the brand’s digital presence with a sleek look and feel – aligning design with Phaidon’s premium heritage
- Consolidated 4 regional Shopify stores into a single global site using Shopify Markets, streamlining operations whilst maintaining localised experiences.
- Merged all Phaidon brand entities under one domain, maintaining brand clarity, while managing unique PDP requirements across product types
- Engineered a custom back-end warehouse integration to ensure seamless inventory management and fulfilment across multiple regions
- Enhanced the gifting experience with a wishlist sharing feature, enabling users to easily buy gifts for others.
- Designed and implemented multiple PDP templates, tailored to accommodate diverse content, product categories, and storytelling needs.
- Integrated advanced analytics tools including, Littledata and Click-E, giving the brand deeper insight into customer behaviour and conversion performance
- Developed a magazine-style blog layout with intuitive navigation, creating an authentic editorial feel. Built a custom ‘Stories’ template integrated directly into the site’s navigation to showcase long-form storytelling and make the digital experience feel like a true magazine.
