South London Gallery

South London Gallery welcomes new contemporary Shopify masterpiece.

Founded in 1891, the South London Gallery (or SLG as it is often referred to), is a publicly funded art gallery in Camberwell. London. For over 130 years it has been treating the public to contemporary art exhibitions, film and performance from artists across the globe.
What they needed
  • A digital transformation journey with the support of a grant from Bloomberg Philanthropies. 
  • Revamp its digital infrastructure and enhance its ecommerce capabilities to generate additional income and donations for exhibitions and education programmes. 
  • to future-proof its strategy for sustained commercial income generation. 
  • To transition the online gallery shop to Shopify. 
"We were impressed by Quickfire’s previous work and expertise. As a charity, we felt like they could bring important commercial understanding to our team which we could learn a lot from."
- Isabelle Hancock, Deputy Director
Our response.
  • New site which expanded the range of products available online, aligning with the offerings in their physical shop
  • More effective product highlighting and upselling opportunities
  • Showcasing collaborations with local creatives
  • Integrated donation features
  • Enabled online use of member discounts
And was the client happy?
"We all appreciated the time Quickfire gave to discuss the project during the discovery phase. The design of the shop was really on brand, while also feeling refreshed and a huge improvement on what we had. In particular, it will be beneficial for us to see how revenue increases with flash sales, special promotions and extra discounts which we have never been able to do before."