Hoodrich
Streetwear meets High Performance: Redefining Hoodrich’s Digital Storefront
Hoodrich, founded in 2014 by Jay Williams, is one of the UK’s fastest growing lifestyle streetwear brands. Combining Williams’ core passions for rap music, streetwear, and urban culture. The core mantra of the brand “From Nothing to Something” reflects WIlliams’ personal journey and heavily shapes the brand’s community and identity.
Their need.
- The core objective was to build a faster storefront that allows the internal Hoodrich team to launch campaigns and manage product merchandising with far less manual friction.
- An upgraded digital experience featuring tighter, custom aesthetics – such as ultra-clean 3px site-wide global padding configuration for all product cards and carousels.
- Advanced front-end merchandising tools, including specialsied product listing page (PLP) filters and flexible meta object-driven promo blocks
- Maintain ongoing infrastructure, including their Yotpo loyalty ecosystem and existing Global-E international shipping matrices via Shopify Markets
Our response.
- Rethemed around the ‘Focal Shopify Theme’
- Eliminated the desktop burger menu in favour of a clean, sticky main navigation bar complete with dynamic drop-down promo blocks. On mobile, we integrated, search, wishlists, and a white-space global component promo block right into the mobile menu.
- Integrated a custom-styled blog module and created multi-category featured tabbed collections (e.g. Men’s, Women’s, Accessories) directly into the theme.
- Introduced 2-4 custom promotional blocks powered by Shopify Metaobjects, allowing Hoodrich to effortlessly merchandise specific collection lines seamlessly.
- Seamlessly implemented desktop and mobile zoom magnifiers, hid distracting SKU codes, introduced “Recommended / You May Also Like” cross-sells, and embedded the Yotpo Loyalty points widget directly into the core layout.
