Kettler
Futureproofing Kettler: A Strategic Migration to Shopify
Kettler, a brand established in 1949, is the UK’s top garden furniture brand recognised for its quality, style, and durability. With an extensive product range and a 30-year history in the market, their primary focus is products for family enjoyment.
Their need.
- Migrating from WordPress due to issues with flexibility and scalability.
- Need more control in house to change and test elements on the website without involving developers hence their desire for Shopify.
Our response
- Transformed UX – overhauled the outdated digital experience with a sleek new look and feel. Designed to reflect the premium quality of the Kettler brand.
- Levelled PLPs to streamline navigation across a vast SKU catalog – removing overwhelm, improving discoverability, and guiding users to purchase faster.
- Implementing ‘You may also like’ upsells and cross-Sells within PDPs and checkout to showcase complimentary products, driving AOV.
- Enabled flexible payment methods – introducing Klarna and DivideBuy to meet customer expectations and reduce checkout friction.
- Delivered ahead of a critical peak season. Positioning the brand for maximum seasonal impact.
- Now moved onto a retainer project to continue the growth of the relationship.
