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Reebok

Reebok Europe Migration to Shopify Plus

Reebok is one of the world’s most iconic fitness brands, built on game-changing athletic footwear and bold innovation. With ground-breaking products, industry-defining partnerships, and a fearless attitude, Reebok inspires people everywhere to express themselves through movement.
Their need.
  • Migrate European website to Shopify Plus from Farfetch (FP Systems)
  • Minimum amount of drop off in traffic during the transition period 
  • Successful integration to all backend systems
Quickfire have done it again - delivering a full ecommerce site for Reebok in a very (very!) short amount of time. The support from the team has been exceptional, with my project manager (special thanks to Ieva) even staying late to help with everything from market setup to the finer details.
- Yasamine Beheshti, Head of Ecommerce
723%
Conversion Rate Increase
98%
Average Engagement on Site Increase
7%
Users increase
Our Response.
  • Migrated to Shopify Plus
  • Accommodating 23 European Markets with Shopify Markets functionalities. 
  • Targeting key markets with a tailored experience with their own translations and currencies. 
  • Shopify has a 250 variant limit so we had to be smart with combinations to make a seamless user journey. 
  • Aligning with global Reebok designs and branding. 
  • A great collaboration with StudioHawk on seamless platform migration in SEO support to ensure minimum traffic drop off.
  • Implementation of our own custom Stalman backend system
And was the client happy?
This was one of the more complex builds we’ve worked on together, yet there was never any pushback - just hard work, dedication, and solutions at every step. As always, Quickfire went above and beyond, and I couldn’t be happier to have launched another site with them. Here’s to many more!

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