Many things go into e-commerce success, from having an impressive website and a strong digital marketing campaign to being active on social media and engaging with your target market.
However, one thing that is often forgotten is conversion rate optimisation. Conversion rate optimisation (CRO) describes the process of increasing the percentage of website visitors that take action, such as filling in a form or placing an order. The goal of Conversion Rate Optimisation (CRO) is to increase the percentage of website visitors who take a desired action, such as making a purchase, filling out a form, or subscribing to a newsletter. The objective of CRO is to maximize the effectiveness of a website or landing page by improving its user experience and reducing barriers to conversion.
CRO can be done in a variety of ways, depending on the struggles that your e-commerce store is having. For some businesses, making changes to the website and improving the user experience is the key to CRO. For others, changing the layout and highlighting calls to action are needed. CRO will be successful when you increase the number of conversions without increasing the amount of traffic or your budget. Below, we have looked at why CRO is vital to e-commerce success.
CRO is increasing how many website visitors convert into leads and sales for your business. Though you might have a lot of website traffic, your business will struggle to grow and develop if this traffic is not successfully converted. A successful conversion could mean someone making a purchase or booking a service, or it could be a case of them getting in touch to find out more or providing their contact details. CRO is hugely important for e-commerce businesses, especially if you want to increase your revenue and improve your website’s user experience. Without a reasonable conversion rate, staying ahead of your competition and succeeding in a saturated industry is very hard.
There are many reasons to focus on conversion rate optimisation as an e-commerce business, especially if you hope to grow your company and increase revenue. Though you are bound to get some conversions based on what you are already doing, there is always room for improvement, and CRO can help even the smallest of businesses to grow online. Some of the most impressive benefits of CRO include:
CRO is a vital part of turning a growing number of website visitors into paying customers, and there are a few things that you need to consider before getting started. When you are planning your optimisation efforts, ask yourself the following questions.
A lot goes into optimising your conversion rate, but asking yourself the above questions will help you stay on track and improve, refine and boost your efforts throughout your strategy. At Quickfire Digital, we have worked with a number of clients, and CRO is always a big part of what we do. Whether it’s improving the design of a website or building an e-commerce presence from scratch, the conversion rate is something we keep in mind from beginning to end.
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