Juni Cosmetics is a new brand in the cosmetics industry and one with a compelling proposition: luxury products which are plastic-free, organic, cruelty-free and vegan-friendly.
Created by movie make-up artist and model, Madeleine White, Juni has developed an innovative, aluminium ‘bullet’ packaging solution alongside its high-quality, natural formulas.
Ahead of the launch of its first luxury lipstick, Juni came to Quickfire Digital with a need for a modern, high-end e-commerce website which showcased its values while being simple to use for new customers.
But the website also needed to attract those new customers and the brand needed to take its story and product offering to its core target audience.
Being new to the world of digital business, Juni also required – and continues to require – clear and defined recommendations from an agency team with experience in the online marketing environment.
We knew we needed an e-commerce solution first and foremost. Our recommendation was to build the new website on Shopify so we could take advantage of its superior features. Using Shopify allows us to ensure that, as Juni grows, we can be confident its e-commerce platform will remain stable and able to deliver a great user experience. Scalability is one of the biggest selling points of Shopify. The sleek, contemporary website is perfect for showcasing Juni’s values and desire to drive change to the cosmetics industry from within – plus selling products is made simple. Once the website was launched, we turned our attention to digital marketing, creating an email campaign initially followed by content to build a database of customers.
The Juni website oozes class and benefits from the high-quality Shopify solution. Sales are increasing as the brand builds its audience across a range of digital marketing platforms.
Quickfire continues to act as Juni’s strategic digital partner and we look forward to continuing working with a company intent not only on becoming an e-commerce success but on being a true disruptor within its industry.
Watch this space…
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