In July, Google Analytics 4 (GA4) will replace the current version of Google Analytics, and there are a few key things to know about this update.
In July, Google Analytics 4 (GA4) will replace the current version of Google Analytics, and there are a few key things to know about this update.
At the moment, Universal Analytics is Google’s way of tracking website data, but it was designed with desktop computers in mind. Universal Analytics focuses on independent sessions and data from cookies, and everything to do with mobile is handled separately. Now, with a lot of people accessing the web via smartphones and tablets, things are having to change and this is where GA4 comes in.
Universal Analytics will be completely replaced by GA4 and it will be the only Google Analytics option. This could mean a lot of changes for ecommerce websites and the change is sure to have an impact, regardless of the products or services that you sell. Below, we have taken a look at how GA4 will impact your ecommerce website.
GA4 will launch in July, and it’s Google’s newest way of tracking website traffic, engagement and metrics. It’s Google’s way of focusing on cross-channel data measurement, advanced reporting capabilities, customer privacy and AI predictive analysis. Universal Analytics works by tracking mobile screen views as a separate property, whereas GA4 combines everything, including tracking websites and applications at the same time. GA4 will also use a different measurement model to Universal Analytics by tracking user interactions on a website or app – this includes clicks, form submissions and general browsing – to gain a better understanding of user behaviour and how people use digital platforms.
At Quickfire Digital, we provide a wide range of digital services, and this includes building specialised ecommerce websites for retailers large and small. It doesn’t matter if you are just getting started with selling online, or you have been doing so for a while, our talented team of ecommerce experts is on hand to help. We design websites that attract, engage and convert your target audience. To find out more about giving your ecommerce at Quickfire Digital, get in touch with our knowledgeable team.
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