Shopify Markets Benefits for International Selling

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Shopify Markets is a tool on the marketplace that helps you manage international selling. Shopify designed it to allow you to easily run cross-border selling from one store. This means that you don’t need to open stores to cater to each market you want to sell in. Shopify Markets will show you international markets that you can launch in and get you set up. It will also facilitate store optimisation to make the most out of your venture into the global sphere.

In this post, we’ll go over the benefits that you’ll get with the Shopify Markets features. Note that if you already have teams set up in different markets, you may want to consider traditional cross-border selling. With independent management operations in different markets, having multiple stores is usually a better strategy. This also allows you to transact in local currencies if this is part of your business strategy.

5 Major Advantages with Shopify Markets

Shopify Markets provides you with international selling tools for your business. In one place, you get what you need to expand internationally and manage global sales. Below are the specific benefits you can enjoy.

1. Convenient Customisations

You can reach different buyer segments very easily using this tool. No matter how big you are now, Shopify Markets is an effective solution. You can grow into specifically targeted international markets or go after entire countries or groups of regions. You can create custom markets within the tool to define the areas that are relevant to you.

Setting different pricing according to different markets is a smaller yet equally significant feature. You can gain more control over your pricing strategy with the option to charge differently based on where you are selling. In addition, you get different options within the tool that help you manage order preparation. Different countries will have different fulfilment centres with different systems. The tool streamlines the process from where the packages will be sent. This means that you can manage when orders need to be shipped out so that they will arrive on time regardless of where they are going in the world.

2. Customer Convenience

Every seller knows how important it is to please the customer. Even when you know your market, it can be tricky. In an international setting, it can become more complicated. You just don’t know what the shopper expects and how to keep them happy. Shopify Markets helps you to learn and create different buying experiences for different markets. This way, you can build the best experiences for customers from different areas.

Customer convenience can mean something as simple as familiar browsing for smoother shopping. No one will notice it when it’s there, but everyone will complain about it when it’s missing! Another example is having multiple currencies and languages available. The conversion is so important to create that seamless experience that customers take for granted when shopping locally. You’ll need to make the adjustment to gain their business.

Going a step further, you will want to calculate and collect any required duties and import taxes and display the numbers on the checkout page. This way, your customers will not encounter any unpleasant surprises. You won’t need to worry about managing all of this because Shopify Markets will give you updated information on this plus payment methods and many other data points. This means greater convenience for you, too, as you will need to comply with different customs requirements in different countries.

Note that you will need to factor certain transaction fees into your international pricing. You need to pay these fees as an international seller on the Shopify platform. What you pay for Shopify Payments is inclusive of the international payment processing fees charged for using local payment methods. However, you need to pay a 1.5% duty and import tax fee per transaction.

3. International Optimisation

You can enjoy global growth through this one tool. Start with separate international domains or subfolders under your main domain. You can then optimise these individually to generate more visibility and better quality traffic. Then, use the insights to create an intelligent strategy for each designated area

More than just a customer convenience, offering local payment methods increases checkout conversion. Shopify Markets also gives you access to default market settings and personalised tips for your business. The creators designed the tool to pull these from collected conversion data. This makes international optimization nearly automatic.

4. Brand Renown

When you begin to sell internationally, you get an automatic and instant upgrade for your brand image. Any business that can say they operate internationally gets more attention. International reach projects an image of greater status. You look more professional and trustworthy to customers. It doesn’t matter that you launched globally with just a simple tool. You will always appear to customers as a serious business when you show that you can sell in different countries.

5. New Feature Releases

Shopify Markets grows with you! Sure, you already get all the benefits mentioned above with the Basic, Shopify, Advanced, and Plus plans. But Shopify is already planning to release several new features. These include the ability to display different storefront content and product catalogues based on the market being served. This will help you to better connect with customers who respond to different content and want to see different offerings. You will also soon be able to show accurate inventory levels based on your customers’ locations. This will be super helpful to them and to you as you manage your global stock levels and fulfilment locations.

In addition, Advanced and Shopify Plus plans will soon be able to enjoy the ability to customise catalogues and storefront content by market as well as manage different fulfilment locations in different markets.

Final Thoughts

Shopify Markets grows with you! Sure, you already get all the benefits mentioned above with the Basic, Shopify, Advanced, and Plus plans. But Shopify is already planning to release several new features. These include the ability to display different storefront content and product catalogues based on the market being served. This will help you to better connect with customers who respond to different content and want to see different offerings. You will also soon be able to show accurate inventory levels based on your customers’ locations. This will be super helpful to them and to you as you manage your global stock levels and fulfilment locations.

In addition, Advanced and Shopify Plus plans will soon be able to enjoy the ability to customise catalogues and storefront content by market as well as manage different fulfilment locations in different markets.

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