Video: SEO for e-commerce – product pages

Sales drive business, products drive sales and SEO drives product discovery.

It means that getting product pages ranking in SERPs is a surefire way to attract traffic which – as long as your conversion journey is sound – will lead to sales.

But how do you approach optimising your product pages, what are the common mistakes made by brands and where are the unknown opportunities?

For answers to these questions – plus a whole load more – we again enlisted the help of Mark Williams-Cook, co-founder of Candour and creator of

Have a watch of the video below to find out:

  • Why categorisation causes common problems for e-commerce sites and how to avoid showing the same product across two different URLs
  • Why schema should be your secret sauce and how to get the most out of product and FAQ-specific schema
  • Why deleting discontinued products might seem logical but is something you definitely should NOT do
  • Why punchy product descriptions and short product pages fail to cut the SEO mustard
  • The importance of product videos and what to do with them.

Want to get your product pages into the best shape possible for search? Then look no further – your search has ended.

Events & Insights

To keep improving you need to continually sharpen the saw. We run events across the UK to share knowledge, encourage peer to peer learning and to help you, our customers to stay one step ahead of those around you.

Here is a sneak peak of some of the events we have coming up next.

Learn how Gym + Coffee have grown rapidly thanks to their customer-focused approach
In episode 1 of our five-part series we discuss schema, imagery and keyword research
Social commerce is set to boom - find out what you need to do to prepare for the explosion
Business strategist Vince Gunn asks leaders what these terms mean to them, their customers and their organisations
Shopify Plus is the gold standard for e-commerce so what are the key benefits?
The right solution for almost any occasion

Start your digital transformation today


Ready to start selling online? We specialise in building
e-commerce stores that convert for our clients across the world.


Website needing a refresh? Find out more about our goals focused approach for building websites that convert.


The web is changing and fast. Maximise efficiency, scalability and profitability with a totally bespoke solution.

Download From Search To Sale