Video: The rise of social commerce – with Shopify and Pinterest

The social media and e-commerce alliance has been growing consistently – with social commerce predicted to be worth $600billion by 2028.

Global brands such as L’Oreal, Louis Vuitton and Burberry are already taking advantage of this new opportunity as social media platforms ramp up their e-commerce proposition.

From Facebook and Instagram Shops to TikTok and Pinterest’s enhanced partnerships with e-commerce platform Shopify, social media’s giants clearly see the increase in online buying behaviour as a key revenue driver to further grow their offering.

And it’s easy to see why. Keeping users within their feeds makes obvious sense: the more time we spend there the better for them.

Social commerce is already huge in south-east Asia. It is estimated that it accounts for nearly 50% of the $109billion e-commerce market.

And the West is now beginning to take it seriously. In 2021, about a quarter of UK shoppers are using social media to discover new products.

Discovery is the key for image-led platform Pinterest, wth users heading on to the platform for inspiration: for their home projects, special occasion outfits and much, much more.

Video: The rise of social commerce - with Shopify and Pinterest

After announcing an enhanced partnership with Shopify in 27 countries – including the UK – Pinterest’s Head of SMB, EMEA and APAC Export Martin Machinandiarena joined us as a special guest to discuss the platform’s future plans and the rise of social commerce.

He appeared alongside our very own co-founder Nathan Lomax, managing director EMEA of Shopify Simona Mehta, founder of paid media agency Launch Online Jaye Cowle, and co-founder of The Armoury, James Davey, now known as ‘The Oracle’.

Watch the video to learn how to build social commerce into your growth strategy.

Events & Insights

To keep improving you need to continually sharpen the saw. We run events across the UK to share knowledge, encourage peer to peer learning and to help you, our customers to stay one step ahead of those around you.

Here is a sneak peak of some of the events we have coming up next.

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