Video: The rise of social commerce – with Shopify and Pinterest

Share on facebook
Share on linkedin
Share on twitter
Share on email

The social media and e-commerce alliance has been growing consistently – with social commerce predicted to be worth $600billion by 2028.

Global brands such as L’Oreal, Louis Vuitton and Burberry are already taking advantage of this new opportunity as social media platforms ramp up their e-commerce proposition.

From Facebook and Instagram Shops to TikTok and Pinterest’s enhanced partnerships with e-commerce platform Shopify, social media’s giants clearly see the increase in online buying behaviour as a key revenue driver to further grow their offering.

And it’s easy to see why. Keeping users within their feeds makes obvious sense: the more time we spend there the better for them.

Social commerce is already huge in south-east Asia. It is estimated that it accounts for nearly 50% of the $109billion e-commerce market.

And the West is now beginning to take it seriously. In 2021, about a quarter of UK shoppers are using social media to discover new products.

Discovery is the key for image-led platform Pinterest, wth users heading on to the platform for inspiration: for their home projects, special occasion outfits and much, much more.

Video: The rise of social commerce - with Shopify and Pinterest

After announcing an enhanced partnership with Shopify in 27 countries – including the UK – Pinterest’s Head of SMB, EMEA and APAC Export Martin Machinandiarena joined us as a special guest to discuss the platform’s future plans and the rise of social commerce.

He appeared alongside our very own co-founder Nathan Lomax, managing director EMEA of Shopify Simona Mehta, founder of paid media agency Launch Online Jaye Cowle, and co-founder of The Armoury, James Davey, now known as ‘The Oracle’.

Watch the video to learn how to build social commerce into your growth strategy.

Related Insights

Need an answer to a problem? Take a look at our insights section to find advice, guidance and recommendations across a range of e-commerce topics – from conversion to retention and loyalty, from systems integration to remarketing.

How to Integrate Shopify POS With Your Shopify Store

There is a large pool of potential customers out there, which is why a lot of businesses choose to…

Shopify Plus Offers Passwordless Login

Shopify is one of the world’s biggest ecommerce platforms, used by businesses of all sizes from around the globe….

The Ultimate Guide to Setting and Achieving E-commerce Goals

There is no denying the importance of setting goals. Whether you are starting a business from scratch or trying…
Previous
Next

E-commerce

Ready to start selling online? We specialise in building
e-commerce stores that convert for our clients across the world.

Wordpress

Website needing a refresh? Find out more about our goals focused approach for building websites that convert.

Custom

The web is changing and fast. Maximise efficiency, scalability and profitability with a totally bespoke solution.

Download From Search To Sale