Things are constantly changing in the world of ecommerce, and as digital capabilities expand and develop, there is often something new to explore as an online business. This is where headless commerce comes in, and it’s especially important for businesses that want to provide customers an improved and advanced shopping experience. So, what is headless commerce?
Headless commerce centres around providing an unbeatable shopping experience to every customer, in a way that isn’t hindered by design and development limitations. Whereas some ecommerce stores are restricted by what the back end is capable of, headless commerce focuses on making sure that anything is possible, regardless of what the website developer has created. This is achieved by separating a website’s front and back ends and allowing the two to function individually. By doing this, retailers are able to fully customise and update the front end of the website without having to worry about the back end being impacted.
Whereas traditional ecommerce stores combine the front end and back end as one, headless commerce does not. This allows brands and businesses to create customer experiences that go beyond what they’ve been capable of before without being limited by website development. They can get creative and build with their individual customer experiences in mind. There’s a lot more flexibility and fewer boundaries, meaning customer expectations can be reached and surpassed.