Shopify is a unique ecommerce platform and has grown to become one of the world’s most powerful online retail infrastructures. Over the last two decades, Shopify has successfully developed this infrastructure to provide businesses worldwide with somewhere to sell their goods. This has involved building, scaling and optimising components along the way. In fact, 10% of US ecommerce is processed through Shopify, which has so far amounted to over half a trillion dollars.
One of the reasons for Shopify’s popularity is the freedom it gives businesses to control their brand and data. A business can use Shopify as their base whilst providing customers with a personalised and unique shopping experience. Instead of being limited by Shopify components, brands can utilise various features in a way that works for them.
However, until now, Shopify has mainly been aimed at SMEs. With the introduction of Commerce Components by Shopify (CSS), everything is opening up to larger retailers and enterprises. It combines the key features of Shopify – such as the high-performing checkout system and the flawless shopping experience – with flexible APIs, which allow enterprises to build customer experiences that can be integrated with their preferred services.
With flexible APIs and no rate limits, retailers can integrate their existing services with the Shopify platform. This will allow them to build flawless customer experiences for any device using modular components. Instead of Shopify being an ‘all or nothing’ platform, businesses can use the components they need and leave the ones they don’t.
Shopify boasts one of the world’s best-converting checkouts, which retailers can access via CSS. This allows retailers to unlock a whole host of Shop Pay customers who might previously have been out of reach. CSS also gives businesses access to the world’s largest ecommerce system, which includes support and help.
President of Shopify, Harley Finkelstein, explained: “We’ve always approached innovation at Shopify by anticipating what retailers need, then providing those solutions. Commerce Components by Shopify opens our infrastructure, so enterprise retailers don’t have to waste time, engineering power, and money building critical foundations Shopify has already perfected, and instead frees them up to customise, differentiate, and scale.”