There are several benefits that come with using passwordless login on Shopify Plus, such as those listed below. These benefits show how passwordless login can benefit a business, regardless of size or industry. 

• By supporting Passkeys, Shopify Plus will give website owners a chance to improve their conversion rate by up to 20%. According to research on the use of OwnID, conversion rates are boosted using passwordless login, and drop-offs can be reduced by up to 35%. Passwordless logins make online shopping quicker, easier and more convenient for consumers. Instead of having to remember passwords, users can just log in and begin using the website. This reduces the chance of them taking their business elsewhere, potentially to a store with passwordless capabilities. Shopify Plus’ passwordless options could help many businesses boost their leads, sales and revenue online.

• Implementing the Shopify Plus passwordless login is straightforward, and it’s not something that businesses should struggle with. This purposeful design aims to make passwordless logins achievable for large and small stores. Following four easy steps, store owners can enable multipass login and connect the Shopify plugin to OwnID using a simple API. It doesn’t require impressive digital knowledge or a specialist website development team, as OwnID can be connected to Shopify Plus in a matter of minutes.

• Passwordless login provides a personalised shopping experience for consumers. They can visit a website and instantly begin shopping without worrying about remembering a password or logging in to make a purchase. By avoiding passwords, consumers are more likely to feel as though they are remembered and valued by a brand, which reduces the chances of them taking their business elsewhere. There are many retailers online, many of which are competing against each other for the same customers. A personalised experience can help a store stand out and make a statement.

• Passwordless login can lead to improved cybersecurity, as there is no risk of data and identity theft via stolen passwords. A lot of theft online is caused by unauthorised access, but passwordless login reduces this considerably. There is no need for someone to verify their identity via a password, so a stolen password becomes less useful. 

• Without passwords, businesses have less to manage from an administrative standpoint. Passwordless login doesn’t require password storage, forgotten passwords, stolen passwords and password regulations. It reduces the chance of someone being unable to log in because they have forgotten their password or a customer making a second account because they can’t log in. Instead, the login is completely handed over to the individual user, and the business doesn’t have to worry about managing and storing the information.