As is the case with all aspects of digital marketing, branding is constantly evolving. There is always a new branding style or technique to pay attention to. Recently, sustainable branding has emerged as one of the key trends, and it’s something that is shaping the way businesses market themselves online.
Whereas businesses used to be driven by boosting profits and securing a larger share of the market, they are now focusing on the bigger picture.
A growing number of businesses – large and small, startups and established companies – are making decisions on the environment and are branding products and services with this in mind.