The Future of Ecommerce is Sustainable: 5 Trends to Watch in 2023

There is always something happening in the world of ecommerce, and trends are constantly changing. One trend that has been slowly growing for a while now is sustainable development, and it’s not likely to go away anytime soon.

Sustainability is a trend that has been gaining traction in recent years and is set to become even more important in 2023. It refers to how sustainable a business is, and ecommerce businesses are becoming more aware of the benefits of choosing environmentally friendly processes. To put it simply, the future of ecommerce is sustainable. 

Sustainable development in ecommerce involves integrating environmentally responsible practices to create a more sustainable and inclusive marketplace. It can include various things, such as adopting eco-friendly packaging, reducing carbon emissions in logistics and improving supply chains. The more of these a business adopts, the more sustainable it will be. By embracing sustainable development, ecommerce businesses can minimise their environmental impact whilst meeting the demands of conscious consumers.

2023’s Top Ecommerce Trends

There is a lot that goes into being a sustainable ecommerce business, and change doesn’t happen overnight, but there are things that businesses can do to help. Here are five of the most popular sustainability initiatives that ecommerce businesses are embracing in 2023. 

  • Sustainable Packaging – Sustainable packaging means using materials and design strategies that minimise environmental impact at every stage of the packaging life cycle. Many businesses are adopting sustainable packaging practices to address the environmental challenges associated with traditional packaging, such as packaging that cannot be recycled. Sustainable packaging aims to reduce resource consumption, minimise waste and lower carbon emissions. By using eco-friendly materials and being more cautious of packaging sizes, businesses can meet consumer demand for environmentally responsible products whilst reducing the negative environmental impact.

  • Compostable Packaging Options – Compostable packaging refers to materials designed to break down into compost when disposed of, rather than negatively impacting the environment. These packaging options – usually made from biodegradable materials – offer an environmentally friendly alternative to traditional packaging. Businesses are using compostable packaging to minimise waste sent to landfills. Compostable packaging helps to combat plastic pollution by providing a solution that breaks down naturally and returns nutrients to the soil. By embracing compostable packaging, businesses can showcase their commitment to sustainability while meeting consumer demands for eco-friendly products. Though all the sustainable trends mentioned are impressive, compostable packaging is a solution consumers can see for themselves. 

  • Carbon Footprint – There has been a lot of talk about carbon footprints in recent years, and the phrase has quickly become a key part of sustainable development. A carbon footprint refers to the total amount of greenhouse gas emissions, such as carbon dioxide, produced by an ecommerce business. This can be direct or indirect production. Many ecommerce businesses are actively trying to reduce their carbon footprints to combat climate change and the negative impact that it’s having. By lowering greenhouse gas emissions businesses can contribute to global efforts to limit global warming and achieve sustainability goals. Reducing carbon footprints can improve a business’ environmental reputation and attract environmentally conscious customers. It can also improve business efficiency by identifying areas for energy conservation and cost savings. 

  • Delivery Footprint – A sustainable delivery footprint refers to the environmental impact associated with the transportation and logistics side of an ecommerce business. It includes the emissions, energy and resources used in the delivery process of goods and services. A growing number of businesses are paying attention to their delivery footprint to minimise their environmental impact and address concerns. Carbon emissions, air pollution and congestion can all be improved with more sustainable delivery processes. By optimising delivery routes, using fuel-efficient vehicles and using environmentally friendly fuels, businesses can reduce their delivery footprint. Managing the delivery footprint aligns with environmental goals and promotes operational efficiency, customer satisfaction and brand reputation. More and more consumers are looking for sustainable practices when choosing products and services, and a business that focuses on its delivery footprint is sure to stand out for the right reasons.


  • Sustainable Supply Chain – Many businesses are also looking at sustainability on a larger scale. Instead of simply focusing on sustainability initiatives within the four walls of the business, they are looking at the bigger picture and embracing sustainable development throughout the entire supply chain. Many ecommerce businesses are working towards creating a sustainable supply chain by partnering with suppliers that prioritise ethical sourcing, fair trade practices and the environmental benefits of their processes. Looking at the suppliers’ sustainability credentials and implementing responsible sourcing policies helps a business ensure they are as sustainable as possible at every stage of product development.

As you can see, there are many things an ecommerce business can do to become more sustainable. Not only does sustainable development benefit the world around us, but it’s a huge selling point and can put a business ahead of industry competitors. As consumers pay more attention to how environmentally friendly the businesses they choose are, those that aren’t keeping up with sustainable trends risk being left behind. Instead of simply choosing the ecommerce business with the product or service needed, a growing number of consumers are purposely seeking out businesses that prioritise sustainable development. 


At Quickfire, we pride ourselves on staying on top of ecommerce trends, especially concerning sustainable development and sustainable business processes. We know sustainability is at the forefront of what many ecommerce businesses are doing currently, and we work hard to ensure that our services align with these goals. To find out more about who we are and what we do, get in touch with the Quickfire team.

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