Many benefits come with using TikTok Shop as an online merchant, especially if you can strike the right deals with popular creators. As is the case with a lot of entertainment platforms, there has been a significant rise in the number of creators using TikTok, and many of these individuals have gone on to become influencers in their own right. Influencer marketing is huge at the moment, and TikTok Shop gives merchants a way to cash in.
Connecting With Relevant Creators
If you are a merchant in the right sector, and there are creators specialising in your niche, then creators can be an extremely powerful eCommerce tool on TikTok Shop. This is especially beneficial to businesses selling fashion and cosmetics, as there is a natural link between these products and what is popular on the app, but it’s less beneficial to merchants selling products that aren’t in line with TikTok trends.
For example, it might be harder to utilise creators if you are selling furniture or household goods. You can find beauty influencers on TikTok in seconds, but we are not hearing much about washing machine influencers.
Spending Your Marketing Budget Wisely
TikTok Shop can be a viable use of your marketing budget, but only if the right deal can be struck with the right creator. The biggest influencers command large fees, which can be out of reach for many small businesses. However, that is not to say that you should discount this marketing route entirely.
Micro influencers – those with smaller, but more niche followings – can be an incredibly valuable resource to smaller merchants on TikTok Shop. Though you will likely see a smaller volume of sales, the ROI might be higher.
Making the most of TikTok Shop comes down to determining how much you are willing to spend to make a sale and which creators are relevant to your product niche. Once you know how much you are happy to spend, you can begin to make calls on whether an influencer deal is right for your business.