Many things go into providing a flawless online shopping experience for customers, one of which is omnichannel e-commerce. Omnichannel e-commerce is a strategy that brings together a business’ various sales and marketing channels, combining them in a streamlined online shopping experience. Though there are various ways to combine e-commerce and point-of-sale (POS) technology, Shopify POS integration is a simpler and easy-to-manage way of doing things. In this blog, we have taken a look at the benefits of omnichannel e-commerce and the role Shopify plays in unifying online and offline sales channels.

Tips for Building a Multichannel Strategy for Your Ecommerce Business
Guest blog exclusive! BASE – share their tips for building your multichannel strategy…. …