Guide to selling worldwide with Shopify Markets

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One of the biggest benefits of digitalisation and globalisation is that any company of any size can take its business further and start selling worldwide, something fairly unimaginable with a traditional business model, especially for smaller companies. By creating an online store and implementing the required functions, you can offer your products or services anywhere around the globe.

What is Shopify Markets? 

Shopify Markets is a new functionality from the ecommerce creation and management platform, specially designed for automating and boosting your international e-commerce sales, a very attractive prospect for many businesses which want to extend their sales to other countries in order to grow and increase their revenue.

Shopify Markets allows small businesses to overcome all of the barriers to selling internationally and offer their products and services anywhere in the world. Through a centralised hub on the platform itself, a Shopify ecommerce merchant can now sell easily in any external market, eradicating the complex processes associated with international sales.

Shopify Markets is available to any Shopify merchant, including Basic, Advanced and Plus merchants.

How do Shopify Markets work?

Ecommerce stores that join Shopify Markets can benefit from the new functions and features in their admin panel. These are all intended to facilitate and simplify the processes and efforts associated with selling to international markets.

 

What are the features and benefits of Shopify Markets?

Among the main features and benefits of Shopify Markets, there are several that really stand out:

Working with different currencies

Shopify Markets allows e-commerce merchants to convert their storefront prices to local currencies for international customers. It also means you can offer your products and services in 133 different currencies, a benefit of the implementation of the Shopify Payments section. This means a store can automatically adjust to the currency of the country or countries it is going to sell in, making it more straightforward for customers from each country to make a purchase or compare prices.

You can also take greater control of your international pricing strategy by setting specific prices by market.

 

Translate your ecommerce store to other languages

Using Shopify’s multi-language option, any store can be quickly and easily translated into 20 different languages. For instance, if you want to sell in Spain, the United Kingdom, Germany or France, the localised store for these four languages will be available in such a way that if a user from any of those countries views the store, they will find it in their language and with their own currency without you having to produce several variations of your online store.

Having your storefront ready to browse in the local language of the country you are going to sell in is essential to increase the number of international customers, sales and leads as well as the visibility of your store.

Automatic calculation of duties and taxes with Shopify Markets 

Another extremely necessary function in order to be able to sell globally is the calculation of the corresponding duties and taxes, which vary in each country. With Shopify Markets, this calculation is made automatically via the tool, with the customs requirements being automatically updated for the countries you will operate in.

Shopify Markets will estimate and collect duties and import taxes at checkout to give your international customers total clarity for each aspect of the sale.

 

Drive more traffic with international domains

Create international domains or subfolders optimised for search results that drive more traffic to your store. The domain extension is important to improve the search engine positioning for the country in which you’re aiming to sell in. This also gives customers more confidence in the online store.

Shopify Markets has various local domains with SEO optimisation to give you better search engine ranking and the introduction of the store in new international markets.

 

Local payment methods with Shopify Markets

In order to increase e-commerce sales, it’s vital that you provide the popular payment methods for each region or country. Shopify Markets allows you to automatically implement various payment methods so that international customers can select their preferred payment method which in turn increases your checkout conversion rates.

What are the benefits of Shopify Markets for selling internationally? 

The main benefit, and indeed the intention of Shopify Markets is that it allows you to sell internationally in a quick and uncomplicated way, without you needing to have extensive knowledge of international trading or web development.

As well as opening up opportunities to start selling globally, there are some added benefits and advantages of using Shopify Markets.

Access new markets

One of the main benefits of Shopify Markets is that it enables even small online stores to operate outside their home country. Trading internationally can be very complicated for small businesses without specialist resources; Shopify Markets removes these barriers with its automated functionality.

 

Automating international operations

Stay constantly updated with information regarding taxes, duties, payment methods and other data, which facilitates sales in other countries and can change regularly. Shopify Markets makes it simple to make sure you’re complying with any regulations or requirements of each customs office involved when shipping internationally. This also helps you to avoid any issues relating to these requirements, for example, the holding of packages at customs or unexpected charges.

Shopify Markets saves you time and money. 

One of the main benefits of Shopify Markets is that it enables even small online stores to operate outside their home country. Trading internationally can be very complicated for small businesses without specialist resources; Shopify Markets removes these barriers with its automated functionality.

 

Automating international operations

Stay constantly updated with information regarding taxes, duties, payment methods and other data, which facilitates sales in other countries and can change regularly. Shopify Markets makes it simple to make sure you’re complying with any regulations or requirements of each customs office involved when shipping internationally. This also helps you to avoid any issues relating to these requirements, for example, the holding of packages at customs or unexpected charges.

Conclusion 

As with everything Shopify adds to improve functionality for its users, Shopify Markets is an important step to enhance the platform for all merchants and allow them to take the leap into international sales.

 

The functions of Shopify Markets don’t require any in-depth web development knowledge or trading internationally to take full advantage of them. As everything you need to trade worldwide is controlled and managed centrally and automatically in your Shopify interface

Shopify markets takes all of the hassle out of global trade and makes it easy and convenient for any size of ecommerce business.

If you want to start selling internationally but don’t know where to start, Quickfire Digital can help. Either give us a call on 01603 298200 or get in touch via our website.

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